Raahul Khadaliya’s Studio ABCD turns trash into art, while preserving India’s ancient traditional crafts
In an attempt to preserve ancient crafts and traditions, Raahul Khadaliya started Studio ABCD in 2011. It all begun when he read an article about traditional block printers from Kutch, Gujarat, throwing their tools into the river, unable to cope up with the rising competition. Studio ABCD is a design company that also provides services and solutions to clients.
Very soon, Rahul realized that Indian clients are unwilling to invest too deeply into making the service sustainable as it inflates the cost of the project.That’s when he started Second Life (a part of ABCD), so that he can create products and services that serve a dual purpose — achieving sustainability and generating money.
The products look like works of art on one side, and one can see old newspapers, political posters, movie posters and the like on the other side. He uses old newspapers, political posters, movie posters, rubber tubes from scooters and trucks to make place holders, containers and a variety of products. The productions are done from his studio situated at the Indiranagar, Bengaluru. Currently he has four employees in his studio.
In the next 3-4 years, I would like to employ 3,000 to 5,000 people. Right now, I want to keep pace with commercial machine-made products as my services have to be accessible. I don’t want to sell products under a designer label, said Raahul Khadaliya.
Raahul has also collaborated with a rehabilitation centre in Hubballi that trains and facilitates the gainful employment of handicapped people. They do the block printing on newspapers, which can be used as wrapping paper, partitions or even frames in homes.