Know how a coolie’s son, P C Mustafa built a 100 crore company

p c mustafa

When we became a Rs 100 crore company in October, we celebrated in grand scale. We have grown from producing 10 packets a day in 2005, with just my cousin managing the kitchen, to 50,000 packets a day with 1,100 employees in 10 years.

Started as a small store selling idly and dosa batter back in 2006, today ID Fresh is a household name across Bangalore, Mumbai, Chennai, Hyderabad, Pune, Mysore and Dubai. The story of ID Fresh (now a Rs 100 crore company) founder P C Mustafa is as inspiring as the company.

P C Mustafa grew up in a small village called Chennalode near Kalpatta in Wayanad. His father was a coolie and his mother was a housewife, who never went to school. P C Mustafa failed in his sixth standard. It was only with the efforts of his maths teacher Mathew, he continued his studies and never look back after that. He came first in his 7th class and then even topped the school in class 10. Later, he even went to study at REC Calicut (now NIT) and at the Indian Institute of Management-Bangalore.

P C Mustafa left his high paying job in Dubai and returned to India. He wanted to become an entrepreneur and employ people from rural India. Even while studying at IIM-B, he constantly discussed business plans with his cousins. One of his cousins suggested for the supply of dosa batter. Immediately Mustafa invested Rs 25,000 to start a company.

Five cousins – Nasser, Shamsu, Jaffer, Naushad and Mustafa joined hands. Mustafa had 50% share in the company and the other 50% was with the other four. They found a small place of around 550 square feet and started with two grinders, a mixer and a sealing machine.

There were three reasons for the decision. I wanted to come back and spend time with my parents. I wanted to study further. Though I had a very good GATE score, I couldn’t study after my engineering due to financial constraints. After working for a few years, I decided to study business administration. The third reason was that I wanted to give something back to society.

The Id Fresh started making profit from the first month itself. They expanded their business to other cities and in 2013, ID Fresh started its operations in Dubai. ID Fresh became a Rs 100 crore company in October 2015. It is indeed an inspiring story of P C Mustafa, the man behind building a 100 crore company and who employs people from the rural India in order to create better opportunities for them.


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