Now you can easily donate to nonprofits through Facebook’s Donate Now button
Facebook, the social media giant has announced recently about opening up its donate button for the pages of all nonprofit organizations and linked advertisements. Facebook had initiated this facility in 2013, but it was limited to specific partners such as the American Cancer Society and The Red Cross.
People can easily donate to these non-profits through Facebook’s Donate Now button. When users click the ‘Donate Now’ button on a non-profit’s page, they are first alerted that the organization is ‘Not endorsed by or affiliated with Facebook’ and then are redirected to the non-profit’s external site where they can complete the donation process.
Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever, says a Facebook spokesperson.
Facebook’s Donate Now button will be highly effective for the potentially unpopular non-profits while getting donations from the people around the world.
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