Dhruba Jyoti Deka’s start up Brahmaputra Fables is taking North East India’s rich tradition to the world

Dhruba Jyoti Deka

North Eastern part of India is known for its serene beauty. But very little is known to others about its culture. Northeast India is considered as one of most culturally diverse regions of the world. It is a land inhabited by more than 200 fascinating tribes. Each tribe has its own charm; has unique custom, language, festival and even dresses or ornaments.

The textile and fabrics of these tribes are very diverse and no weaving pattern of one tribe is similar to the other. The legacy of these unique textile and handicraft has been continuing through generations.

Since rest of India is quite unfamiliar with the diverse textile and fabric of the Northeast, 25-year-old Dhruba Jyoti Deka rolled up his sleeves to spread the ethnic beauty of NE to the rest of India. Dhruba build an e-commerce platform called Brahmaputra Fables, which allows one to purchase locally crafted ethnic and traditional handicrafts from Northeast. The platform has given a new edge to the local artisans of the states.

Everything you purchase from Brahmaputra Fables is inadvertently laced with countless stories and fables from the region, says Dhruba.

Dhruba’s entrepreneurial journey began during his college days at Pondicherry University when they used to organize small fests at the campus to celebrate the cultural heritage of the Northeast. It was then he saw great demand for the traditional costumes and handicrafts

Dhruba Jyoti Deka

Dhruba named his venture after the mighty river Brahmaputra, which is considered as the lifeline for the people of the region. The artisans can team up with Brahmaputra Fables without any registration charges. The whole idea of setting up zero registration charges was to establish better livelihoods for local artisans.

A chemistry graduate, Dhruba had no previous entrepreneurial experience. His late father was a teacher and mother a homemaker. Dhruba started his venture from his own hometown Sarthebari, a village located in Barpeta district of Assam, which is quite famous for its brass and bell metal handicrafts. Within a short span of time, Dhruba’s venture has penetrated well into the minds of people across India. Especially after the logistic aspect was fall into place, the enterprise began to do quite well, and they have managed to send products to the customers across India. Now, Brahmaputra Fables has its customer data base even up to UK, US and UAE etc.

Brahmaputra Fables made it to the top 3000 Start-up/smart ideas across the country organised by IIM Calcutta Innovation Park in a Smart Fifty Contest organised in association with the Department of Science and Technology, Government of India in New Delhi on 26th Feb 2018. The Indian Awaz recognized Dhruba Jyoti Deka as one amongst the top 10 entrepreneurs under 30 in 2017. Dhruba’s love towards the culture and ethnic heritage of the region has given birth to Brahmaputra Fables. All thanks to Dhruba Jyoti Deka and his amazing venture Brahmaputra Fables. We wish Dhruba all the very best for his future endeavors.

For more details, send a mail to [email protected] or call on 8638059258.

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